If you are in business on-line you need a payments gateway and there seem to be a never ending supply of them now. Just no real directory for them and as with any product there are suppliers and resellers and integrators and franchises and .. I guess that you get the picture. Naturally there are good and bad flavors of each too and the only way that you’ll know is by trying them out. Just because they are listed on this page does NOT mean that I endorse them.
DISCLAIMER: this information does not constitute advice to you or any other person, no one is responsible for your disaster except you. I guarantee YOU WILL GET HURT and that is no-body’s fault except your own for trading on line.
So how do you begin? Well you begin by defining your business needs and parameters. Don’t guess, you’ll just get yourself into a world of financial hurt. If you don’t know then start off small, in general, but not always, smaller mistakes are less costly. So the things to consider are:
- Number of customers that you reasonibly expect to make purchases through your site. This will affect which pricing model you use and how robust your site needs to be.
- Where your customers will be purchasing from. Customers who live and buy from overseas will have specific shipping and billing needs. It is also more difficult to deal with fraud when you send your product to a foriegn country. With local customers in the same country as you you can choose to use localised payments solutions too.
- Your bank. Often you will find it quite difficult to work with your bank. They’re big, and some times it seems like an overly arduous journey just to get set up with the right type of merchant account and product. You may need to go to a wallet solution to handle your transactions simply to make the whole management thing simple.
- Risk and fraud. You really, really need to understand how these things work to make sure that your business that was profitable yesterday was not wiped out last night by the effects of the dangers of on-line trade. Research everything that you can about this you really are on your own here it is your business.
Once you have defined your business model and know what your want to do start looking around at your options. I like to broadly catagorise the payment gateways in three categories: bank, wallet and account based. However in all categories, if you have not done this before get help from someone who has done it successfully or professionals who come accredited by the bank or gateway that you choose.
Bank based is normally the more expensive option; it involves geting your existing, or finding a new, bank’s gateway product integrated with your site. Normally this involves setting up a commercial account and providing endless details for the bank to scrutinise and will end up with the most expensive product. Often its quite limiting too. However for merchants of significant size this is really the only way to go. The charges for set up can be quite large, but unlike wallet options the charges per transaction can be negotiated and generally they can be fixed.
Wallet based retailing is generally through a third party like Pago, Paypal or Paymate. The idea is that you open or host a wallet with the third party and your customers pay money into it through whatever card scheme (Visa, Mastercard, etc.) for a price. For the priviledge you normally get billed a tidy little percentage of the transaction value along with whatever other fees that the wallet system owners feel like charging you. You need to be really careful about how suspect transactions are contested. There are normally limits of various sizes (amount, frequency, etc.) applied to wallets.
Account based payment systems are hosted by you and are for your well recognised customers. These are the people that you have had a long term relationship with and can hold a tab open with. Frequent flyers that you have had experience with and trust. The idea is that you maintain your accounts as you would any other person coming into your shop, extend a line of credit and bill them at the end of month. It aviods loads of bank fees, you can use other forms of payment like cheque or on-line bank payment / transfer.
Whatever your model you are going to get hurt. Minimise your risks, expect damage and don’t come crying to anybody else: especially me. I guarantee that you will get hit sooner or later, the Internet is a nasty place.
Now here’s a small list of gateways that you can look at:
April 24th, 2008 on 8:34 pm
Goodness. I guess I will stick with trading for things with beads, whiskey and blankets from now on.
Having integrated an online shop with a bank provided product before, I can suggest that some solutions are easier than others to get going, but I do agree: Internet security should be the paramount consideration toward a successful e-commerce site.
Good luck with your online shops people, and don’t forget the lowly PHP developers out there who are ready and waiting to help you integrate your product… ( shameless plug )
July 31st, 2008 on 10:08 am
Good post, it’s hard to find actual info on the NZ payment gateways. It’s all so frickin’ mind boggling when you first start to look at it.
I was wondering though, your list of gateways can be split into at least three categories can’t it?
Firstly; you’ve got the PayPals and Paymates, which are basically hosted solutions which you hand the duty of payment over to.
Secondly; you’ve got the Cardpay and Buylines which are basically the bank’s own Payment gateway to their own merchant accounts.
And thirdly; you’ve got the merchant aggregators like DPS which handle the payments and can put the money in the merchant account you have with BNZ etc.
Am I right in this synopsis?
The thing I’m having trouble finding out is; if we go with a aggregator like DPS, do they add fees of their own to the transactions (on top of the banks fees)? Or is the pricing comparable?
We want to use DPS because of ease of integration, but if it’s much more expensive then it’s gonna be a hard sell to the client.
July 31st, 2008 on 10:12 pm
Yes it’s really hard to get good info on the payment gateways in New Zealand. I’m not sure that even this write up is really that good. However you are quite correct about the gateways being able to be broken up into classifications; but I’d do it differently.
Of course first you need to know that I help to run some of the gateways on behalf of some of the banks. We provide access for merchants to gateways and wallet systems, others use our products in value-added reseller models who then directly interface with merchants.
So the three categories are:
1. Gateways – simple API’s into the banking system like CardPay and BuyLine.
2. Wallets – Paygo, Paypal and others where the money is held by another organisation on your behalf in a virtual wallet.
3. Resellers – like Paystation, flow2cash and SecurePayTech that focus on delivering products to merchants with value added services, like integration and troubleshooting support, advanced merchant reporting, PCI compliance etc.
DPS does most of these things and is the dominant player in the market. But I suspect is this is mostly due to visibility not real service or price. (bias warning: I don’t work for DPS).
Each bank has its own preferred gateway so I suggest that you look at your merchant’s bank and ask them which they prefer. Your merchant has some vested interest in this too as they will need to know the terms, conditions, risks and costs of doing business through whichever gateway is chosen and may wish to shop around.
Lastly:
- Do not handle the customers card details EVER,
- Know all parties involved in the transaction process,
- Minimise your risk and your customer’s,
- Keep it simple, and,
- Make sure you meet your customer’s needs.
Good luck to you and your client.